Introduction Brief.

Want to work together? Let’s level up your branding and take your business to the next level? Please let us know below how we can help. Please fill this questionnaire with as much detail as possible as your answers will be used to structure the brief of your project.

Name

First Name

Last Name

Business Name

Location/City

Website / Instagram

1. Can you give a short summary of your business?

2. What is the meaning or story behind your business name?

3. What product(s) or service(s) do you sell?

4. How many years has your company been in business?

5. Do you have a tagline?

If so, would you like it stated alongside your logo?

6. If you had to choose 3 words to describe your brand, what would they be?

7. Why do you want a new logo + branding?

What do you want your new branding to accomplish?

8. What are a few big goals you have for your business?

How do you think you will expand in the future?

9. Who is your ideal client/target audience?

Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?

10. What makes your business unique?

What do your clients love about collaborating with you?

11. Who are your competitors?

This allows me to better understand your market + competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that. (Name at least 3 and provide their social media handles if possible.)

12. What are your competitors strengths and weaknesses?

What do they do well?

13. What sets you apart from your competitors?

What do you do well?

14. Where will your logo primarily be used?

15. Are you keeping your current business name for your rebrand?

Yes

16. Do you have colour preferences for your new branding?

Are there any colours you want to stay away from?

17. Name two or three brands that you love, and describe why.

They can be within any industry.

18. Does your logo require an icon or do you want it to be text based?

Do you have any imagery ideas for your branding? Please note, icons will be an additional cost.

19. Are there any existing elements in your brand that you want to keep? If so, explain why.

20. Was there any further notes, comments or information you want me to know before kick-starting your project?

Introduction Brief.

Lisa Chen Design

The Studio

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